UGH - exhausting. And not really possible to do the work of building a huge following WHILE writing a book. Sure, I get it, social promotion helps lead to some sales - but, well, part of the reason… - Andy Spears

…e difference is that writers increasingly are expected to do it before they have careers to manage. Too many publishers want them to arrive with a ready-made “platform” of many thousands — if not millions — of followers on TikTok or Instagram or with another sort of built-in readership.
Why Are Writers Expected To Do So Much Self-Promotion?
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Janice Harayda
Andy Spears
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May 31, 2023
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UGH - exhausting. And not really possible to do the work of building a huge following WHILE writing a book. Sure, I get it, social promotion helps lead to some sales - but, well, part of the reason to go with a publisher is to get some help with the marketing/promotion. Why not just self-pub if this is the expectation?
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Written by Andy Spears2.8K Followers
·296 Following
Writer and policy advocate living in Nashville, TN —Public Policy Ph.D. — writes on education policy, consumer affairs, and more . . .
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