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Feb 4, 2023

I tend to see 3 minutes as a key goal - and 4 minutes as maybe the ideal? A lot of what I write is in the 2 minute range - simplifying some pretty complex topics. In terms of views/earnings, those around 3 seem to do well. But, I also think it is context specific.

If your piece is longer than 6 minutes, the title/hook needs to be amazing. Alternatively, if you're an established incredible writer, I'll def read your longer work - but, that means you may need to have some shorter pieces to draw me in.

Andy Spears
Andy Spears

Written by Andy Spears

Writer and policy advocate living in Nashville, TN —Public Policy Ph.D. — writes on education policy, consumer affairs, and more . . .

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