Growing on Substack: A Subscriber a Day in December
Where are they coming from?
Writing a Substack newsletter can be great — but what if you put up post after post and no one signs up?
If you’re going to earn money from a published newsletter, you need subscribers — and you need a steady flow of paid subscribers.
I’ve written before about the appeal of Substack — the opportunity to own your audience.
On my education policy Substack, I’ve seen consistent growth over time. Specifically, in December, I added 31 total new subscribers. 27 of those were free and 4 signed up as paid.
There are lots of different ways to monetize at Substack.
Here’s how I do it:
I offer all my content for free. I then have a paid subscription option. This is for people who really like my work and essentially want to sponsor it.
The tradeoff is this: Once I reach a critical mass of paid subscribers, I can devote more (or most) of my writing time to that paid project.
