Bad Habits are Hard to Break
Why do Americans keep their money in Big Banks despite repeated abuse?
A recent story in the Wall Street Journal reminded me that Americans have an uneasy relationship with Big Banks.
The five largest banks — Bank of America, Citigroup, JPMorgan Chase, US Bank, and Wells Fargo — control roughly half of all money in deposit accounts in U.S. banks.
It seems sensible. These banks are everywhere — there are branches around the country. This also means a network of ATMs — which means less fees to pay for accessing your money.
Essentially, the convenience and familiarity lead to significant deposits from consumers and huge profits for these large banks.
The WSJ story noted that banking with the familiar and convenient big banks comes at a big cost — $42 billion in lost income in the third quarter of 2022 alone.
In theory, savers could have earned $42 billion more in interest in the third quarter if they moved their money out of the five largest U.S. banks by deposits to the five highest-yield savings accounts — none of which are offered by the big banks — according to a Wall Street Journal analysis of S&P Global Market Intelligence data.
