A seemingly innocent suggestion - For me, I've ended up not going to places where I know drinking is the main (or a key) attraction - even if that is to a friend's house. I've also made sure my closest friends know I don't drink at all anymore. I don't begrudge someone their alcohol, and we can all laugh as I sip a coke zero or ginger ale and lime - but it is very important for me to stay on this sober journey. Usually, I haven't gotten more than one comment from someone/in a night - then people move on.